ABC Black-ish - Anthony Anderson for Novo Nordisk :60 2025

About

This 60-second commercial for ABC features actor Anthony Anderson sharing a personal narrative regarding his experience with type 2 diabetes and his partnership with Novo Nordisk. The project employs a live-action technique, capturing Anderson in a direct-to-camera address. The production features a clean visual aesthetic, staged within a domestic interior setting that remains exposed to the underlying studio production environment, including visible equipment and crew members. The piece was produced by NuContext Creative.