AAA Insurance explores the intersection of unexpected wildlife and urban daily life in their latest spot, 'Ducks.' The commercial utilizes live-action technique to capture a humorous moment when a line of ducklings navigates a busy city street, shifting the focus to a driver who relies on her mobile device to manage an incident.
The production leans into natural light and a clean visual aesthetic to frame the interaction between the urban environment and the small subjects. Music and sound design for the project was provided by Heavy Duty Projects.
