Mohamed Hassan laughing with head tilted back, wearing a denim jacket and white t-shirt for 7 For All Mankind

A man wearing a denim jacket and jeans reclining on a cream-colored puffy sofa at night

Model seated outdoors by the sea wearing a white long-sleeve top, blue jeans, and a brown studded belt against a stone balustrade.

Model standing inside an arched opening by the sea wearing dark denim vest and trousers with a wide brown belt.

Model standing in a small white inflatable boat floating in a blue swimming pool during a campaign shoot

Model in white shirt and trousers standing by a large fallen tree trunk and stone wall

Model standing on a stone balcony by the ocean wearing a white long-sleeve top and wide-leg denim jeans

Mariacarla Boscono leaning against coastal rock formation in white blouse and trousers for 7 For All Mankind

7 For All Mankind Summer 2025 Ad Campaign 2025

About

The 7 For All Mankind Summer 2025 ad campaign is a masterclass in coastal elegance, masterfully blending the rugged textures of the Spanish landscape with the clean, elevated aesthetic of modern denim. Captured by photographer Theo Liu in the scenic surroundings of Costa Brava, the campaign leans into a sophisticated lifestyle narrative that feels both timeless and grounded. With creative direction supported by the agency Look and stellar casting by Jennifer Starr, models Mariacarla Boscono and Mohamed Hassan embody a polished, effortless poise. The project employs a refined mix of techniques, alternating between the intimate, high-contrast intensity of flash photography for nighttime portraits and the soft, expansive luminosity of natural light for the editorial shots. Stylist Elodie David Touboul expertly plays with layering and accessories—notably the structured leather belts and silver accents—to ground the crisp whites and deep blue denim against the region’s dramatic rock formations and architectural stone arches. Hair by Gary Gill and makeup by Lucy Bridge add a layer of sleek, understated polish that complements the campaign’s serene atmosphere. By juxtaposing organic textures like weathered stone and tree bark with the sharp lines of contemporary fashion, the work delivers a cohesive visual identity that defines luxury fashion through a lens of relaxed, high-end commercial appeal.