7 For All Mankind

Feb 2025

The 7 For All Mankind S/S 2025 campaign explores a blend of relaxed leisure and elevated fashion through a series of editorial portraits. Featuring models Mohamed Hassan and Mariacarla Boscono, the collection highlights contemporary denim silhouettes set against a mix of opulent interiors and atmospheric nocturnal landscapes. The project was captured by photographer Theo Liu, with fashion direction led by Elodie David Touboul. The imagery employs varied lighting techniques, ranging from the soft, nostalgic quality of analogue film to the high-contrast definition of direct flash, creating a dynamic visual narrative across the collection. Supporting the production, Gary Gill provided hair styling, while Lucy Bridge handled makeup and Jennifer Starr managed casting.

Editorial, Vertical, Clean

High Street Fashion

Advertising Campaign