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7 For All Mankind: 7 For All Mankind Summer 2025 Campaign

Date

May 2025

Description

The Summer 2025 campaign for 7 For All Mankind captures a series of vignettes featuring model Mariacarla Boscono in a Mediterranean-style coastal villa. The film focuses on the seasonal denim and apparel collection, set against a backdrop of stone colonnades and reflective poolside spaces. Directed by photographer Theo Liu, the piece channels an airy aesthetic defined by natural light and open sea views. The production incorporates fashion direction by Elodie David Touboul, with casting by Jennifer Starr and grooming by hair stylist Gary Gill and makeup artist Lucy Bridge.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color
Jet Black
Pure White
Background

Hotel

Context

Advertising Campaign

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