7 For All Mankind

May 2024

For their Spring 2024 ad campaign, A Dojo Love Story, 7 For All Mankind leans into a sophisticated, rustic narrative that elegantly marries the brand's iconic denim heritage with a cinematic equestrian aesthetic. Captured through the lens of photographer Carlos Jaramillo, the campaign transports the viewer to a pastoral landscape, where the wide-open grassy meadows and sun-drenched corrals serve as the perfect backdrop for this luxury fashion house. Model Mia Rae anchors the visuals with a sense of calm confidence, seamlessly transitioning between dynamic, motion-filled riding sequences and intimate, editorial-style portraits. The styling, helmed by Judy Robles, masterfully juxtaposes high-end, flare-leg denim and intricate metallic stud detailing with classic western elements like bolo ties and wide-brimmed hats, highlighting the durability and versatility of the brand's latest collection. With polished hair by Holly Mills and refined makeup by Tobi Henney, the execution prioritizes a natural light aesthetic that emphasizes the tactile textures of suede, indigo-dyed fabric, and weathered leather. By utilizing slow-motion techniques and deliberate macro shots that showcase the signature seven-stitch arcuate design, the campaign creates an evocative, lifestyle-focused experience. The final result feels less like traditional advertising and more like a high-fashion, narrative-driven exploration of freedom and craftsmanship, rooting the collection in a rugged yet undeniably upscale sense of style that feels both timeless and contemporary.

Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion