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·'A Dojo Love Story' Spring 2024 Ad Campaign

Model riding a light-colored horse across an open grassy meadow with dense trees in the background.

Model riding a dappled grey horse in a grassy valley with mountains in the background

Model wearing a dark denim jacket and light blue jeans standing in a grassy meadow with trees in background.

Woman in denim shirt and jeans walking beside a dapple-grey horse in a sandy riding arena

Model wearing white shirt and pants posing between two white horses behind a fence for 7 For All Mankind

Model wearing a white top and blue split-hem jeans with a cowboy hat standing on a ranch for 7 For All Mankind

Model wearing a black cowboy hat and white shirt standing beside a white horse behind a metal fence

Model wearing a tan jacket and blue jeans standing next to a grey horse in a grassy meadow under a cloudy sky.

Model wearing blue denim jeans and a light wash denim jacket with stud detailing outdoors

Model wearing a tan suede jacket, light blue jeans, and a cowboy hat riding a white horse outdoors.

Model with curly hair wearing a denim jacket and jeans sitting on a white fence against a sky background.

Woman with long curly hair riding a horse while wearing a light denim jacket and blue jeans against a blurred outdoor landscape background

Model standing on the back of a dappled grey horse in a sandy enclosure under a partly cloudy sky.

7 For All Mankind 'A Dojo Love Story' Spring 2024 Ad Campaign 2024

About

For their Spring 2024 ad campaign, A Dojo Love Story, 7 For All Mankind leans into a sophisticated, rustic narrative that elegantly marries the brand's iconic denim heritage with a cinematic equestrian aesthetic. Captured through the lens of photographer Carlos Jaramillo, the campaign transports the viewer to a pastoral landscape, where the wide-open grassy meadows and sun-drenched corrals serve as the perfect backdrop for this luxury fashion house. Model Mia Rae anchors the visuals with a sense of calm confidence, seamlessly transitioning between dynamic, motion-filled riding sequences and intimate, editorial-style portraits. The styling, helmed by Judy Robles, masterfully juxtaposes high-end, flare-leg denim and intricate metallic stud detailing with classic western elements like bolo ties and wide-brimmed hats, highlighting the durability and versatility of the brand's latest collection. With polished hair by Holly Mills and refined makeup by Tobi Henney, the execution prioritizes a natural light aesthetic that emphasizes the tactile textures of suede, indigo-dyed fabric, and weathered leather. By utilizing slow-motion techniques and deliberate macro shots that showcase the signature seven-stitch arcuate design, the campaign creates an evocative, lifestyle-focused experience. The final result feels less like traditional advertising and more like a high-fashion, narrative-driven exploration of freedom and craftsmanship, rooting the collection in a rugged yet undeniably upscale sense of style that feels both timeless and contemporary.