The 3.1 Phillip Lim Spring 2025 collection features an urban editorial campaign captured by photographer Rasaan Wyzard. The imagery centers on model Aliz Menyhert, showcasing a light-wash denim ensemble that integrates utilitarian details like cropped sleeveless vests and zippered wide-leg jeans.
Set against the backdrop of city architecture, the production utilizes hard light and clean compositions to frame the collection within an everyday metropolitan environment. The series emphasizes structural silhouettes through direct natural light, resulting in a consistent aesthetic across the portraits and full-length shots.