3.1 Phillip Lim

Jun 2024

The 3.1 Phillip Lim Pre-Spring 2025 campaign showcases a return to tactile, structured elegance. Shot by photographer Charlotte Swinburn, the series balances raw, industrial concrete architecture with a clean, minimalist studio aesthetic. Each portrait highlights the intricate construction of the collection, from layered fringing and delicate pastel stripes to botanical-patterned jacquard and asymmetrical silhouettes. The project captures contemporary luxury through a series of full-length editorials, leaning into natural light to emphasize varied fabric weights and textures. With hair styling by Erol Karadağ and makeup by Allie Smith, the aesthetic remains grounded and cohesive across both studio and outdoor settings. Model Nadine Kirilova brings the pieces to life, demonstrating the collection's focus on fluid layering and refined tailoring.