3.1 Phillip Lim: 3.1 Phillip Lim Pre-Fall 2025

Dec 2024

The 3.1 Phillip Lim Pre-Fall 2025 collection campaign features a series of editorial portraits that explore structured tailoring and layered garment textures. Captured by photographer Rasaan Wyzard, the series leans into a warm, nostalgic aesthetic, often incorporating visible film borders and analogue film characteristics to create an intimate, atmospheric mood. Model Jiashan Liu appears throughout the lookbook, styled against dark, mottled studio backdrops that emphasize the collection's earthy colour palette and intricate detailing. The production features hair styling by Pablo Kuemin and makeup by Ai Yokomizo, both of whom lean into a polished, natural look that complements the raw, moody lighting of the compositions.

Editorial, Vertical

Analogue / film

Textured Backdrop

Lookbook