3.1 Phillip Lim

Dec 2024

The 3.1 Phillip Lim Pre-Fall 2025 collection editorial presents a series of fashion portraits that lean into an intimate, atmospheric aesthetic. Featuring model Jiashan Liu, the imagery captures the collection's focus on structured tailoring and diverse fabric textures, from fringed midi dresses to layered sheer tops, against varied, moody mottled backdrops. Photographed by Rasaan Wyzard, the campaign utilizes a distinct analogue film aesthetic, complete with film border framing and natural light to create a nostalgic, grainy quality. The production features hair styling by Pablo Kuemin and makeup by Ai Yokomizo, who provide polished, clean finishes that complement the earthy color palette and warm, moody tones.

Editorial, Vertical

Analogue / film

Designer Fashion

Textured Backdrop

Lookbook