3.1 Phillip Lim
3.1 Phillip Lim Pre-Spring 2025

Brand
Date
Nov 2024
Description
3.1 Phillip Lim presents the Pre-Spring 2025 collection through a series of editorial fashion portraits. The campaign shifts away from studio settings, situating the collection within the wooden and green-trimmed interior of a ferry cabin. Photographer Rasaan Wyzard captures the imagery using natural light, which filters through the windows to highlight the textures of the layered outerwear. The visual approach leans into a candid, relaxed atmosphere that frames the seasonal collection in a transport-focused environment.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White
Medium Grey
Camel
Background
Bridge
Context
Lookbook
Associated creatives
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