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Model Hoyong Kim leaning against a stone pagoda, wearing a brown trench coat with a yellow cape detail.

Asian male model with dark hair wearing a fitted black zip-up top standing with arms crossed against a weathered peeling wall.

Model Hoyong Kim in a patterned suit standing inside a shop corridor, shot by photographer Park Jongha for W Korea.

Model Hoyong Kim wearing a patterned suit behind a blue glass overlay for W Korea photographed by Park Jongha.

Asian male model wearing a dark leather bomber jacket and patterned trousers seated indoors in W Korea editorial.

Model Hoyong Kim wearing a dark jacket, patterned vest, and trousers next to an illuminated garment bag for W Korea

Close-up of a model covering his eyes alongside a carved stone sculpture, wearing a textured tweed blazer and grey polo shirt for W Korea.

Model Hoyong Kim standing against a weathered concrete pillar wearing a dark blazer and trousers for W Korea

Model Hoyong Kim in a grey double-breasted cape coat and black boots standing outdoors in front of a shutter door.

W Korea 2026 F/W Men's New Look Found at an ... 2026

About

W Korea presents a fashion editorial series titled 2026 F/W Men's New Look, featuring model Hoyong Kim. The project explores contemporary menswear through a blend of industrial and traditional backdrops, emphasizing structured tailoring and layered outerwear. Photographer Park Jongha employs a variety of techniques, including monochrome and analogue film aesthetics, to capture the collection. The imagery ranges from clean, natural light compositions against architectural concrete to moody, low-key lighting within traditional interiors. The editorial uses tactile textures and desaturated color palettes to highlight the season's patterns and fabric choices.