Arthur Valverde, Director, New York

Description

Zoe Kravitz stands center-frame in a minimalist stone-clad interior, wearing a black sleeveless mock-neck top and black leather trousers. She holds a gold YSL perfume bottle directly toward the camera in her right hand. To her right stands a tall, reflective gold monolith featuring a prominent black Yves Saint Laurent Cassandre logo. A large graphic YSL logo is overlaid centrally on the composition. Spotlights cast dramatic beams of light across the grey stone walls in the background, creating a clean, high-end commercial aesthetic. The scene is directed by Arthur Valverde.

Style

Horizontal, Commercial, Clean, Polished

Industries

Fragrance

Color

Background

Concrete Texture

Context

Advertising Campaign