Fall 2023 Men's Ad Campaign 2023

Description

This image from the Zara Studio Fall 2023 Men's Ad Campaign features model Mamuor Majeng standing centrally amidst vast, dark gravel mounds under moody lighting. Styled by Karl Templer and captured by Fabien Baron, the subject wears a matching black leather shirt and trousers with dark sunglasses. The monochromatic tone and stark, industrial landscape create a dramatic aesthetic. The composition highlights sharp textural contrasts between the smooth leather apparel and the coarse granular ground.

Style

Editorial, Horizontal, Moody, Desaturated

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Background

Construction Site

Context

Advertising Campaign