Zara Studio Fall 2023 Men's Ad Campaign 2023

Description

This image from the Zara Studio Fall 2023 Men's Ad Campaign features model Mamuor Majeng standing outdoors in a dark, atmospheric forest environment. He wears a heavy black long coat adorned with striking white abstract graphic embroidery, paired with dark trousers and sunglasses. The moody low-key lighting and desaturated color grading emphasize the dramatic, cinematic quality of the composition. Fabien Baron captured the campaign, with styling by Karl Templer.

Style

Editorial, Horizontal, Moody, Desaturated

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Background

Forest

Context

Advertising Campaign