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ProjectEVENING EDITION SS2026 ZARA MAN
Long-haired male model wearing a dark suit jacket and sunglasses against a plain white background, with motion blur on his hair.

EVENING EDITION SS2026 ZARA MAN 2026

Associated creatives

Álvaro Pereña Jimenez
Álvaro Pereña JimenezPhotographer
Juan Medina
Juan MedinaCreative Director
Juan Medina
Juan MedinaFashion Director
Juan Medina
Juan MedinaArt Director
Werner Amort
Werner AmortHair Stylist
Laura Jauregui
Laura JaureguiSet Designer
Chubath Kutien
Chubath KutienModel
Finlay Mangan
Finlay ManganModel
Pierrick Grégoire
Pierrick GrégoireModel
Yuto Ebihara
Yuto EbiharaModel

Tags

male model in dark suit jacketmale model in suit jacketman in suit jacketmale modelmandark suit jacketsuit jacketsunglasses

Description

This fashion campaign image for the Zara Men Evening Edition SS2026 project was captured by photographer Álvaro Pereña Jiménez, with creative direction by Juan Medina and set design by Laura Jauregui. The photograph features a male model with long blonde hair streaming in motion, wearing a dark tailored suit jacket over a light collared shirt and sunglasses. He walks past a second figure against a stark, minimalist white seamless background. The composition employs a dynamic motion blur effect on the primary subject, emphasizing movement while maintaining sharp focus on the tailored garment details. The styling and art direction combine clean architectural lines with contemporary menswear aesthetics.

Style

Vertical, Commercial, Clean

Techniques

Long exposure

Industries

High Street Fashion

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign