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Model in double-breasted blazer and flared jeans standing against grey backdrop for Zara campaign

EVENING EDITION SS2026 ZARA MAN 2026

Associated creatives

Tags

Description

This black-and-white fashion campaign image for Zara's Evening Edition SS2026 project features a male model standing centrally against a seamless grey backdrop. He wears a structured double-breasted blazer over an unbuttoned white collared shirt and relaxed flared denim jeans, with his hands casually tucked into his pockets. The studio lighting creates soft tonal gradations and highlights the textures of the tailored wool jacket and denim fabric. The project was captured by photographer Álvaro Pereña Jimenez with creative direction by Juan Medina.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Medium Grey (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign