Zara ZARA MAN – New Gen Spring 2026 2026

Description

Captured by photographer Kito Muñoz with creative direction by Gorka Sorozabal and styling by Jon Morales for the Zara Man New Gen Spring 2026 campaign. A male model is positioned with his back to the camera, styled in a horizontal blue and teal striped long-sleeve shirt tucked into relaxed khaki trousers with a dark belt. The surreal interior set combines domestic elements such as blue velvet sofas and draped window curtains with an off-road SUV parked inside the room against warm mustard walls.

Style

Editorial, Vertical, Surreal, Moody

Techniques

Soft Light

Industries

Menswear

Color

Background

Set-dressed

Context

Advertising Campaign