Zara ZARA MAN – New Gen Spring 2026 2026

Description

This fashion campaign image for the Zara Man New Gen Spring 2026 project was photographed by Kito Muñoz with creative direction by Gorka Sorozabal and fashion styling by Jon Morales. The scene is captured indoors within a room featuring warm beige walls, blue carpeting, and teal curtains. Four male models pose throughout the composition: one seated on a side stool wearing a striped sweater and light trousers, another perched atop a dark blue vintage off-road vehicle in matching blue loungewear, and two positioned on the right side near the vehicle wearing layered outerwear. The lighting has a soft, cinematic quality with a warm color grade, creating a nostalgic aesthetic reminiscent of an interior set design.

Style

Vertical, Cinematic, Retro

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Living Room

Context

Advertising Campaign