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Four young men in Zara menswear posed around an off-road truck and sofa in a retro living room for the New Gen campaign.

Zara ZARA MAN – New Gen Spring 2026 2026

Associated creatives

Tags

Description

Photographed by Kito Muñoz with creative direction by Gorka Sorozabal and styling by Jon Morales, this Zara Man Spring 2026 campaign frame presents four male models in a surreal domestic setting. An off-road utility truck is parked inside a beige-walled living room behind a low-slung blue sofa. The models—including Ibra Niakate, Jack Wardill, and Morgan Sahadow—are dressed in casual menswear such as a striped long sleeve, a dark navy boiler suit, wide-leg trousers, a teal knit pullover, and a hooded jacket. The scene is formatted as a magazine cover with bold overlay typography titled 'YOUTH'.

Style

Editorial, Vertical, Surreal, Retro

Industries

Menswear

Color

Navy (40%)
Beige (30%)
Petrol Blue (20%)

Background

Set-dressed

Context

Advertising Campaign