BrandZara
ProjectZara Lingerie

Zara Zara Lingerie 2026
Associated creatives
Tags
Description
A close-up portrait of a woman wearing a light blue lace bralette, captured in soft natural light for the Zara Lingerie project. The composition focuses intimately on the subject from a side angle, highlighting the delicate texture of the lingerie and the soft tones of the scene. Berta Pfirsich photographed the campaign, employing a gentle, natural lighting style that emphasizes a candid, intimate aesthetic.
Style
Editorial, Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
Lingerie & Underwear
Color
Powder Blue (100%)
Background
Bedroom
Context
Advertising Campaign