BrandZara
ProjectZara Lingerie

Zara Zara Lingerie 2026
Associated creatives
Tags
Description
This fashion campaign editorial for Zara Lingerie, photographed by Berta Pfirsich, features a female model reclining horizontally on a white channel-tufted sofa in a domestic interior. She wears a black lace bralette paired with loose grey trousers. The natural, candid lighting creates an intimate mood within the lightly furnished room, capturing a relaxed posture and soft expression. The composition utilizes a horizontal frame emphasizing the length of the sofa and the relaxed pose of the subject.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Lingerie & Underwear
Color
Jet Black (30%)
Medium Grey (70%)
Background
Living Room
Context
Advertising Campaign