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Monochrome portrait of Stefano Pilati standing beside Gisele Bundchen seated in a chair for Zara

Zara Fall 2024 Ad Campaign 2024

About

This monochrome advertising campaign image for Zara features models Stefano Pilati and Gisele Bundchen, photographed by Steven Meisel. Stefano Pilati stands wearing a double-breasted blazer and striped shirt, while Gisele Bundchen is seated nearby wearing a dark coat. The lighting is soft and directional, creating gentle contrast against a plain neutral studio background. The composition highlights tailored outerwear and formal styling with a classic editorial feel.

Brand

Zara

Project

Zara Fall 2024 Ad Campaign 2024

Keywords

stefano pilatigisele bundchenman standingwoman seatedtwo peopledouble breasted blazermens blazerstriped shirtdark coat

Credits

Steven Meisel
Photographer
Stefano Pilati and Gisele Bündchen
Models

Styles

VerticalCommercialMonochromeClean

Techniques

Analogue / filmLow-key / chiaroscuro

Industries

High Street Fashion

Background

Grey Seamless

Context

Advertising Campaign
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