Zara Fall 2024 Ad Campaign 2024

Description

This monochrome advertising campaign image for Zara features models Stefano Pilati and Gisele Bundchen, photographed by Steven Meisel. Stefano Pilati stands wearing a double-breasted blazer and striped shirt, while Gisele Bundchen is seated nearby wearing a dark coat. The lighting is soft and directional, creating gentle contrast against a plain neutral studio background. The composition highlights tailored outerwear and formal styling with a classic editorial feel.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign