BrandZara
ProjectFall 2024 Ad Campaign

Zara Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This monochrome fashion portrait features Stefano Pilati and Gisele Bundchen for Zara's Fall 2024 ad campaign, photographed by Steven Meisel. The image captures the two models posed together against a plain studio background. Pilati wears a textured sweater, while Bundchen is seated in the foreground wearing a dark sleeveless top. The lighting is soft and directional, highlighting the textures of their clothing and hair. The composition is intimate and structured, reflecting the campaign's sophisticated aesthetic.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Light Grey (50%)
Background
Grey Seamless
Context
Advertising Campaign
