H&M Women Tailoring Lane 2025

About

This fashion editorial image for H&M's Women Tailoring Lane project features model Song Ah Woo seated gracefully on a grey floor against a neutral white wall. She wears a flowing cream white dress with short sleeves, posed with her arms outstretched against the backdrop. The lighting is soft and natural, accentuating the clean minimalist composition and the subtle texture of the garments. Art direction by Mimi Makela and photography by Alberto Polo Iañez complete this sophisticated visual.