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Brand
H&M
ProjectWomen Tailoring Lane
Model in a white blazer leaning against a plain light wall for the H&M Women Tailoring Lane project

H&M Women Tailoring Lane 2025

Associated creatives

Alberto Polo Iañez
Alberto Polo IañezPhotographer
Mimi Makela
Mimi MakelaArt Director
Martina Senke
Martina SenkeHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Song Ah Woo
Song Ah WooModel

Tags

woman wearing white blazerwhite blazertailored blazerwoman leaning against wallasian woman portraitasian womanwoman portrait

Description

Monochrome portrait from the H&M Women Tailoring Lane project for H&M, captured by photographer Alberto Polo Iañez with art direction by Mimi Makela. Model Song Ah Woo is shown in profile, leaning against a plain light wall while wearing a tailored button-down white blazer. The lighting is soft and directional, highlighting the clean lines of the garment and the natural texture of the fabric. Hair styling by Martina Senke and makeup by Regina Törnwall complete the refined, minimalist aesthetic.