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Brand
H&M
ProjectWomen Tailoring Lane
Model wearing dark rectangular sunglasses and a textured white button-up jacket against a plain white background.

H&M Women Tailoring Lane 2025

Associated creatives

Alberto Polo Iañez
Alberto Polo IañezPhotographer
Mimi Makela
Mimi MakelaArt Director
Martina Senke
Martina SenkeHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Song Ah Woo
Song Ah WooModel

Tags

woman wearing white jacketwhite jackettextured jacketwoman wearing sunglassesdark sunglassessunglasses

Description

This portrait for the H&M project Women Tailoring Lane features a model wearing dark rectangular sunglasses and a structured white textured jacket with polished silver buttons. The composition is a close-up shot focusing on the upper body and face, captured against a clean, neutral white background. Soft directional lighting highlights the texture of the fabric and the sleek frames of the sunglasses. Alberto Polo Iañez served as photographer, with art direction by Mimi Makela.