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Brand
H&M
ProjectWomen Tailoring Lane
Model wearing a white sheer blouse and matching wide-leg trousers against a plain studio background.

H&M Women Tailoring Lane 2025

Associated creatives

Alberto Polo Iañez
Alberto Polo IañezPhotographer
Mimi Makela
Mimi MakelaArt Director
Martina Senke
Martina SenkeHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Song Ah Woo
Song Ah WooModel

Tags

model in white blouse and trouserswhite blousewhite trouserswide-leg trouserssheer blousewhite outfit

Description

This fashion campaign image for the H&M project Women Tailoring Lane features model Song Ah Woo captured in a minimalist studio setting. The model wears a lightweight, sheer white blouse paired with matching white wide-leg trousers, creating a fluid and monochromatic silhouette. The composition focuses on the clean lines and drape of the garments against a neutral backdrop. The photography is by Alberto Polo Iáñez, with art direction by Mimi Makela, hair styling by Martina Senke, and makeup by Regina Törnwall.