Wintercircus Brand Identity 2024
Associated creatives
Tags
Description
This architectural and branding project for Wintercircus showcases a large black construction hoarding installed along an urban street. The hoarding serves as a canvas for a vibrant graphic identity featuring a series of rectangular panels in bold red, magenta, blue, and white. These panels incorporate prominent typography such as Wintercircus, Calling All Wanderers, and Never Stop Connecting, alongside historical black-and-white photography and aerial views of the city. The display is set against a backdrop of traditional brick and light-colored buildings under clear daylight, with a modern streetlamp and metal barrier in the foreground. Designed by Zware Jongens with interior design contributions from OYO Architects, the installation highlights urban branding and placemaking.
Style
Horizontal, Commercial, Warm, Clean
Industries
Real Estate Platforms
Color
Background
Residential Building
Context
Out of Home (OOH)