Wintercircus Brand Identity 2024

Description

This architectural and branding project for Wintercircus showcases a large black construction hoarding installed along an urban street. The hoarding serves as a canvas for a vibrant graphic identity featuring a series of rectangular panels in bold red, magenta, blue, and white. These panels incorporate prominent typography such as Wintercircus, Calling All Wanderers, and Never Stop Connecting, alongside historical black-and-white photography and aerial views of the city. The display is set against a backdrop of traditional brick and light-colored buildings under clear daylight, with a modern streetlamp and metal barrier in the foreground. Designed by Zware Jongens with interior design contributions from OYO Architects, the installation highlights urban branding and placemaking.