Brand
Max Mara Weekend Max Mara F/W 2025 Campaign 2025
Associated creatives
Tags
Description
Captured for the Weekend Max Mara Fall/Winter 2025 campaign titled "Scandinavian Diary," model Vanessa Warg strikes a playful pose under the gabled entrance of a traditional red and white wooden cottage. Photographed by Quentin De Briey with creative direction by Macs Iotti and styling by Kate Phelan, she wears a mid-wash denim jacket layered over knitwear, paired with a pleated beige maxi skirt, brown crossbody bag, and dark lace-up boots. The exterior setting features rocky terrain and wooden steps dusted with snow under diffused daylight.
Style
Vertical, Commercial, playful, Earthy
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Beige (40%)
Denim (30%)
Chocolate (20%)
Background
House
Context
Advertising Campaign