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Max Mara Weekend Max Mara F/W 2025 Campaign 2025

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This video campaign for Weekend Max Mara's fall/winter 2025 collection features model Vanessa Warg in various scenic winter settings. Directed by Macs Iotti with photography by Quentin De Briey and fashion styling by Kate Phelan, the visual narrative follows the subject through snowy landscapes, cozy indoor writing sessions, and outdoor activities. The styling showcases layered knit sweaters, heavy outerwear coats, leather gloves, and classic accessories with a warm, nostalgic film aesthetic.