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Brand
Max Mara
ProjectWeekend Max Mara F/W 2025 Campaign
Model walking away on a snow-covered wooden pier wearing a long quilted cream puffer coat with a hood.

Max Mara Weekend Max Mara F/W 2025 Campaign 2025

Associated creatives

Quentin De Briey
Quentin De BrieyPhotographer
Macs Iotti
Macs IottiCreative Director
Kate Phelan
Kate PhelanFashion Editor/Stylist
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Vanessa Warg
Vanessa WargModel

Tags

cream quilted puffer coatcream puffer coatquilted puffer coatlong beige puffer coatbeige puffer coatquilted down coathooded puffer coatwoman walking awaymodel walking

Description

Shot by Quentin De Briey for the Weekend Max Mara F/W 2025 campaign, model Vanessa Warg walks along a snow-covered wooden pier. She is captured from behind wearing an ankle-length, hooded beige quilted coat featuring bold 'WEEKEND' lettering across the upper back panel. The calm, Nordic-inspired winter setting includes tall golden reeds, still water, and a snow-dusted wooden boathouse under soft, overcast natural light.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (80%)
Espresso (20%)

Background

Docks

Context

Advertising Campaign