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Cardboard shipping boxes featuring Wax London branding and typography arranged on a light surface in sunlight.

Wax London Brand Identity 2020

Associated creatives

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Description

An arrangement of cardboard packaging boxes for Wax London is showcased on a neutral surface under direct sunlight casting soft shadows. The boxes feature prominent orange letterforms and printed typographic statements including LONDON is our home. The scene is shot with a clean commercial aesthetic emphasizing the brand identity packaging designed by Justified Studio.

Style

Horizontal, Commercial, Clean, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (70%)
Burnt Orange (30%)

Background

Grey Seamless

Context

Advertising Campaign, E-commerce / Product