Brand
ProjectBrand Identity

Wax London Brand Identity 2020
Associated creatives
Tags
Description
This project showcases brand identity and business card design created by Justified Studio for Wax London. Two white business cards are arranged on a textured concrete surface with sharp shadows cast across the plane. The top card displays bold orange typography with the word WAX alongside smaller text, while the bottom card presents contact details and a subtle embossed logo mark. The composition is captured from a high-angle perspective under clean natural lighting, highlighting the printed textures and graphic design details.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Natural light, Emboss & Deboss
Industries
High Street Fashion
Color
Pure White (60%)
Burnt Orange (40%)
Background
Concrete Texture
Context
Advertising Campaign, Website / Web