BrandWax London
ProjectBrand Identity

Wax London Brand Identity 2020
Associated creatives
Tags
Description
This brand identity project for Wax London features a vibrant orange string-and-button envelope resting on a light grey concrete surface. The prominent orange envelope displays bold white typography and a barcode with order details, accompanied by a letterhead tucked underneath. Crisp natural lighting casts sharp shadows across the concrete composition, highlighting the smooth paper texture and clean graphic elements. Justified Studio designed the collateral, emphasizing modern typography and tactile branding materials.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Natural light, 3D render / CGI
Industries
High Street Fashion
Color
Burnt Orange (70%)
Pure White (30%)
Background
Concrete Texture
Context
Advertising Campaign, Digital / Display Advertising, Website / Web