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Bright orange string and button envelope featuring white wax branding resting on concrete surface

Wax London Brand Identity 2020

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Description

This brand identity project for Wax London features a vibrant orange string-and-button envelope resting on a light grey concrete surface. The prominent orange envelope displays bold white typography and a barcode with order details, accompanied by a letterhead tucked underneath. Crisp natural lighting casts sharp shadows across the concrete composition, highlighting the smooth paper texture and clean graphic elements. Justified Studio designed the collateral, emphasizing modern typography and tactile branding materials.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light, 3D render / CGI

Industries

High Street Fashion

Color

Burnt Orange (70%)
Pure White (30%)

Background

Concrete Texture

Context

Advertising Campaign, Digital / Display Advertising, Website / Web