Wasted Paris Brand Identity 2019

About

This graphic design piece presents the brand identity for Wasted Paris, created by Plus Mûrs. The composition centres on a stylized white typographic logo spelling WSTD, set against a flat, solid black background. The lettering combines clean sans-serif elements with ornate, traditional letterforms for the central characters. The stark contrast between the crisp white text and the dark background creates a bold, minimalist visual statement characteristic of contemporary streetwear branding.