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Brand
Wasted Paris
ProjectBrand Identity
Wasted Paris brand identity typography displaying stylized white lettering spelling WSTD centered on a solid black background.

Wasted Paris Brand Identity 2019

Associated creatives

Plus Mûrs
Plus MûrsGraphic Design

Tags

wasted paris brand identitywasted paris logobrand identity typographywstd typographywstd logowhite typographybrand identitytypography

Description

This graphic design piece presents the brand identity for Wasted Paris, created by Plus Mûrs. The composition centres on a stylized white typographic logo spelling WSTD, set against a flat, solid black background. The lettering combines clean sans-serif elements with ornate, traditional letterforms for the central characters. The stark contrast between the crisp white text and the dark background creates a bold, minimalist visual statement characteristic of contemporary streetwear branding.