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BrandWales Bonner
ProjectSpring 2024 ‘The Marathon’ Ad Campaign
Monochrome portrait of a model wearing a structured white jacket and metallic skirt for Wales Bonner Spring 2024 campaign

Wales Bonner Spring 2024 ‘The Marathon’ Ad Campaign 2024

Associated creatives

Grace Wales Bonner
Grace Wales BonnerWales Bonner Creative Director
Malick Bodian
Malick BodianPhotographer
Tamirat Tola
Tamirat TolaTalent
Yomif Kejelcha
Yomif KejelchaTalent
and Lara Menezes
and Lara MenezesTalent
Tom Guinness
Tom GuinnessStylist
Cyndia Harvey
Cyndia HarveyHair
represented by Art Partner
represented by Art PartnerHair
Lauren Parsons
Lauren ParsonsMakeup
represented by Art Partner
represented by Art PartnerMakeup
The Establishment
The EstablishmentCasting
Jameson Pepper
Jameson PepperProduction
Peter Miles Studio
Peter Miles StudioDesign
Paris
ParisLocation
France
FranceLocation

Tags

model in white jacketwhite jacketjacketmetallic skirtskirtperson wearing white jacketmodel wearing metallic skirt

Description

This black and white portrait for the Wales Bonner Spring 2024 'The Marathon' ad campaign features a model captured outdoors at night in Paris. Lensed by photographer Malick Bodian with creative direction by Grace Wales Bonner and styling by Tom Guinness, the subject wears a tailored white jacket paired with a metallic skirt. The composition employs stark monochromatic contrast and natural nighttime lighting, emphasizing the tactile textures of the garments against an urban background. Hair by Cyndia Harvey and makeup by Lauren Parsons complete the aesthetic under production by Jameson Pepper.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Silver (metallic) (40%)

Background

Street

Context

Advertising Campaign