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  • ·Wales Bonner Spring 2024 Campaign Portrait by Malick Bodian
ProjectSpring 2024 ‘The Marathon’ Ad Campaign
Yomif Kejelcha wearing a textured cream suit with white lapels standing before a bright red van

Spring 2024 ‘The Marathon’ Ad Campaign 2024

Associated creatives

Grace Wales Bonner
Grace Wales BonnerWales Bonner Creative Director
Malick Bodian
Malick BodianPhotographer
Tamirat Tola
Tamirat TolaTalent
Yomif Kejelcha
Yomif KejelchaTalent
and Lara Menezes
and Lara MenezesTalent
Tom Guinness
Tom GuinnessStylist
Cyndia Harvey
Cyndia HarveyHair
represented by Art Partner
represented by Art PartnerHair
Lauren Parsons
Lauren ParsonsMakeup
represented by Art Partner
represented by Art PartnerMakeup
The Establishment
The EstablishmentCasting
Jameson Pepper
Jameson PepperProduction
Peter Miles Studio
Peter Miles StudioDesign
Paris
ParisLocation
France
FranceLocation

Tags

yomif kejelchayomif kejelcha portraitman in cream suitcream suittextured suit

Description

This portrait from the Wales Bonner Spring 2024 'The Marathon' ad campaign features middle-distance runner Yomif Kejelcha photographed by Malick Bodian. Kejelcha stands with arms crossed, wearing a structured textured cream suit featuring crisp white lapels and cuffs. The subject is positioned outdoors against the backdrop of a vibrant red commercial van. The composition uses natural light and clean framing, highlighting tailoring details and the athlete's calm expression. Visible overlaid text identifies the subject and brand.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (80%)

Background

Street

Context

Advertising Campaign