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Volkswagen NYC 42nd and 8th 2023

About

This commercial video captures a busy street intersection in New York City at 42nd and 8th, featuring towering buildings and pedestrian traffic. Large digital billboards on the surrounding skyscrapers display animated advertisements for Volkswagen, showcasing a red car moving across the screens. Natural daylight illuminates the urban environment, highlighting the scale of the outdoor digital displays and the surrounding cityscape. The project was created for Volkswagen with creative production contributions from Johannes Leonardo, Preymaker, and BluEdge.

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Street

Context

Out of Home (OOH)