Volkswagen: NYC 42nd and 8th
Brand
Date
Jun 2023
Description
Volkswagen takes over the heart of Manhattan in this outdoor commercial campaign centered on the intersection of 42nd and 8th. The project utilizes large-scale digital billboards atop skyscrapers to feature motion-heavy visuals of the brand’s vehicle. Produced by Preymaker and BluEdge with creative contributions from Johannes Leonardo, the work captures the scale of the urban environment through natural daylight. This live-action technique emphasizes the cinematic integration of automotive advertising within the busy New York City streetscape.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Street
Context
Out of Home (OOH)
Associated creatives
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