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BrandVILLAIN
ProjectBrand Identity
VILLAIN storefront with yellow brick facade, arched display windows, and bold white typographic window decals.

VILLAIN Brand Identity 2019

Associated creatives

Maurice Masson
Maurice MassonGraphic Design

Tags

typographic window decalwindow decaltypographystorefront windowbrand identityyellow brick facadebrick facadebrickwork

Description

This image showcases the brand identity for VILLAIN, displayed across the dark glass windows of a brick storefront. Bold white typographic lettering is applied directly to the glass, detailing the brand's origins and concept with clean, geometric sans-serif fonts. The exterior features textured yellow brickwork with alternating light and dark corner quoins framing the large arched windows. Reflections of neighboring classic architecture are visible in the dark glass panes. The project was designed by Maurice Masson as part of the VILLAIN brand identity.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography

Background

Retail Storefront

Context

Advertising Campaign