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Brand
VicReturn
ProjectFeel Like A Million Bucks

VicReturn Feel Like A Million Bucks 2024

Associated creatives

TBWA\Melbourne
TBWA\MelbourneAgency / Creative
Level Two Music
Level Two MusicMusic / Sound
Squeak E Clean Studios Sydney
Squeak E Clean Studios SydneyMusic / Sound
Puffin Post
Puffin PostPost Production / VFX
Visual Thing
Visual ThingPost Production / VFX
Photoplay / Playtime
Photoplay / PlaytimeProduction

Tags

young girl carrying recyclingyoung girlgirl carrying recyclingteal utility vehicleteal uteutility vehicle

Description

This commercial spot for VicReturn features a young girl arriving at a container deposit depot with a bag of recyclables, stepping out of a teal utility vehicle. Scenes show children participating in recycling and enjoying ice cream from a food truck, capturing a community-focused narrative. The cinematography employs natural daylight and a warm color grade, emphasizing outdoor locations such as depot facilities and parking areas. The project highlights sustainable habits and community engagement through relatable storytelling.