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Brand
Variant
ProjectBrand Identity
Abstract blue and white graphic pattern resembling water surface reflections for Variant brand identity

Variant Brand Identity 2023

Associated creatives

Regrets Only
Regrets OnlyGraphic Design
Camp Quiet
Camp QuietWeb Developer

Tags

abstract blue graphicblue graphic patternabstract patternblue backgroundwhite light patternwater reflection graphic

Description

This abstract graphic image features a vibrant blue background overlaid with dynamic, fluid white light patterns that evoke the appearance of rippling water or caustic reflections. The composition flows diagonally across the vertical frame, creating a sense of organic movement and texture. Designed as part of the Brand Identity project for Variant, the visual work balances striking colour contrast with ethereal graphic forms. The design was produced through the collaborative efforts of graphic design studio Regrets Only and web developer Camp Quiet. The overall aesthetic is clean, modern, and visually arresting.