BrandVariant
ProjectBrand Identity

Variant Brand Identity 2023
Associated creatives
Tags
Description
Graphic design showcase for the Brand Identity project by Variant, featuring contributions from Regrets Only and Camp Quiet. The image displays a close-up shot of heavy black fabric with a distinct texture, adorned with various white printed geometric symbols, lines, and shapes. The lighting is soft and directional, highlighting the fine texture of the textile and the crisp lines of the graphic elements. The composition focuses on abstract forms arranged across folds in the material, creating a tactile and modern aesthetic.
Style
Artistic, Horizontal, Monochrome, Matte, Tactile, Graphic, Geometric
Techniques
Typography, Screen print / silkscreen
Color
Jet Black (70%)
Pure White (30%)
Background
Fabric Texture
Context
Advertising Campaign