Variant Brand Identity 2023

About

This brand identity video for Variant showcases an interactive digital design tool with minimalist UI controls set against a clean white background. Sliders on the left panel dynamically adjust grid, spacing, rounding, thickness, rotation, and randomization parameters of deep blue geometric shapes on the right. The animation demonstrates modular visual patterns shifting from filled circles and squares into outlined geometric configurations. Credits include Regrets Only for graphic design and Camp Quiet for web development.