Ugg Fall 2024 Ad Campaign 2024

Description

Part of the Fall 2024 Ad Campaign for Ugg, this vibrant photograph captures a laughing woman lying playfully in a snowy landscape. She wears a bright red sweater, a patterned blue-and-green plaid scarf, fluffy earmuffs, a black skirt, and brown winter boots with red laces. The outdoor scene is set against a backdrop of snow-covered mountains under a clear blue sky. Photographed by Javier Castán with direction by Erynn Lamont and production by Agüita, the image carries a lively and joyful energy.

Style

Editorial, Horizontal, playful, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Snowfield

Context

Advertising Campaign