Ugg Fall 2024 Ad Campaign 2024

Description

This image from the Ugg Fall 2024 ad campaign features two models posing playfully in a sunlit, snow-covered mountainous landscape against a vibrant clear blue sky. The composition captures a man standing upright in a brown quilted vest, blue trousers, and tan boots, holding hands with a woman who leans backward dynamically while wearing a pink jacket, black skirt, purple scarf, and matching tan boots. Natural daylight illuminates the scene, casting crisp shadows onto the pristine snow surface below. The production was shot by photographer Javier Castán and directed by Erynn Lamont with agency support from AKQA.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Snowfield

Context

Advertising Campaign