Logo
  • Home
  • ·Media
  • ·Tom Brady for Gucci Primavera 2026
BrandGucci
ProjectPrimavera 2026
Tom Brady seated on a wooden chair wearing a black leather jacket and matching leather trousers in a wallpapered room.

Gucci Primavera 2026 2026

Associated creatives

Alex Consani
Alex ConsaniModel
Michal Chelbin
Michal ChelbinPhotographer
Demna
DemnaCreative Director
Kate Moss
Kate MossTalent
Alex Consani
Alex ConsaniTalent
NINGNING
NINGNINGTalent
Lee Young Ae
Lee Young AeTalent
Rico Nasty
Rico NastyTalent
Xiao Zhan
Xiao ZhanTalent
Jin
JinTalent
Tom Brady
Tom BradyTalent
Shawn Mendes
Shawn MendesTalent
EsDeeKid
EsDeeKidTalent
Tarzzan
TarzzanTalent

Tags

tom bradytom brady leather jacketblack leather jacketleather jacketblack leather pantsleather trousersman seated on chairman in leather jacket

Description

Tom Brady sits on a vintage wooden chair against ornate gold-patterned wallpaper and rich red drapery for Gucci's Primavera 2026 project. Photographed by Michal Chelbin under the creative direction of Demna, the portrait features Brady in a tailored black leather jacket, matching black leather trousers, and dark dress shoes. Warm, directional interior light catches the sheen of the leather while illuminating the surrounding classical architectural details and wooden parquet flooring.

Style

Editorial, Vertical, Warm

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Set-dressed

Context

Advertising Campaign