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Gucci 'The Primavera' 2026 Ad Campaign

NINGNING seated on a patterned vintage armchair wearing a brown fur collar jacket, black tights, and heels for Gucci.

Tom Brady seated on a wooden chair wearing an all-black leather outfit against floral wallpaper in a Gucci campaign.

Model wearing a beige fur stole, black leather top, and blue jeans, holding a black Gucci handbag against a muted blue backdrop.

Ningning reclining on an antique floral chaise longue in a black lace jumpsuit against a pink wall for Gucci.

Ningning reclines on a bed in black cutout leggings and top beside a black Gucci GG Marmont handbag against floral wallpaper.

BTS member Jin reclining on a vintage couch in black loungewear and leather loafers beside a duffle bag for Gucci.

Rico Nasty seated in an armchair wearing a plush white faux fur coat and black heels for Gucci.

Alex Consani in a purple sequined one-shoulder dress seated on a patterned sofa for Gucci Primavera 2026.

Alex Consani seated on a floral couch wearing a purple sequin one-shoulder dress for Gucci Primavera 2026

Person in a black leather jacket and balaclava leaning against a metal bed frame in a domestic room.

Jin posing in a dark leather motorcycle jacket and dark trousers against a wall, holding a small bag for Gucci Primavera 2026.

Lee Young Ae wearing a furry stole and black top with blue jeans and holding a handbag against a textured grey wall

Woman in black outfit reclining on a green bed against floral wallpaper with a black handbag for Gucci Primavera 2026

Model Alex Consani seated in a pink velvet armchair wearing a cream fur coat against a textured blue wall for Gucci Primavera 2026.

Portrait of Shawn Mendes wearing a black t-shirt and dark trousers against a pale green backdrop for Gucci Primavera 2026.

Gucci Primavera F/W 2026 Campaign

Xiao Zhan lounging on an ornate green sofa wearing gold metallic trousers and a black shirt in front of a painted landscape backdrop.

Shawn Mendes in a black short-sleeve top and hand wrap against a pale green background with white Gucci typography.

Ningning for Gucci wearing a black leather top with a fur stole, blue jeans, and holding a black horsebit handbag.

Ningning reclines on a bed in a black cut-out outfit next to a black quilted handbag against floral wallpaper.

Model wearing a black balaclava and leather jacket leaning against a metal bed frame in a room with pink walls for Gucci.

Model Alex Consani in a purple sequin one-shoulder gown seated on an ornate floral sofa for Gucci.

Rico Nasty sitting on a pink velvet armchair wearing a cream fur coat and black heels with a black Gucci handbag.

Ningning seated on a vintage patterned armchair wearing a brown fur stole, bomber jacket, black tights, and heels for Gucci.

Shawn Mendes

Shawn Mendes

Entertainer

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