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BrandTodd Snyder x Woolrich Black Label
ProjectWinter 2024 Ad Campaign
Three models wearing winter apparel outdoors on a rocky mountain ridge with snow-covered terrain and pine trees in the background.

Todd Snyder x Woolrich Black Label Winter 2024 Ad Campaign 2024

Associated creatives

Todd Snyder
Todd SnyderWoolrich Black Label Creative Director
Phillip Gutman
Phillip GutmanCreative Director
Kenny Thomas
Kenny ThomasPhotographer
Amanda Murphy
Amanda MurphyModels
Anarcius Jean
Anarcius JeanModels
Silas Lutz Fabian
Silas Lutz FabianModels
Jim Moore
Jim MooreStylist

Tags

black man wearing grey jacketman wearing grey jacketgrey jacketman with backpackbackpackgrey trousers

Description

This image from the Winter 2024 ad campaign for Todd Snyder x Woolrich Black Label features three models positioned on a rocky ridge against an expansive alpine landscape. The foreground figure, a Black man in his 20s with braided hair, stands facing forward wearing a light grey jacket, dark grey trousers, and a backpack. Two additional figures stand slightly behind and to either side, wearing patterned outerwear and carrying accessories. The scene is illuminated by natural daylight under a clear sky, highlighting the textured winter garments and the rugged terrain. The composition emphasizes outdoor utility and high-end styling within a cold weather environment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Medium Grey (50%)
Charcoal (50%)

Background

Mountain

Context

Advertising Campaign