Toby Rupert, Creative Director, Sydney

Description

This image features a single sheet of pink paper that is heavily crumpled, creating a textured, uneven surface with soft folds and shadows. Scattered randomly across the surface are black typographic characters, including various capital letters that curve and distort along the creases of the paper. The entire composition is captured from a top-down perspective against a solid, dark background, which makes the pink and black color palette stand out sharply. The lighting is directional, accentuating the physical texture of the paper and the distorted appearance of the print. Creative direction by Toby Rupert.

Style

Artistic, Horizontal, Graphic

Color

Background

Black Seamless

Context

Fine Art / Personal Project